TUM Project Study: Earned LinkedIn Media for Enterprise
Mediacharge GmbH · Berlin (Remote) · Full-time
Description
About us Mediacharge GmbH is a Munich-based, internationally oriented marketing agency with ten years of experience in cutting-edge marketing for international enterprises. Operating in 14 languages, we combine first-tier strategic consulting with hands-on operational excellence, measured against business results. Project description (TUM Project) This project study explores what turns an enterprise’s own people into LinkedIn voices that measurably drive Sales, Recruiting or Employer Brand. Using Mediacharge and its enterprise clients as the case environment, it examines how earned media, meaning content published by real people rather than paid brand channels, creates business impact. The project combines a business strategy perspective - objectives, the right people and measurable outcomes - with a content and platform perspective, focusing on talent profiles, content types, success patterns and the time it takes to build an effective voice. Objectives of the project study to classify enterprise objectives for earned LinkedIn media (Sales, Recruiting, Employer Brand), to identify which talent profiles and content types work best for each objective, to derive success patterns, i…
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The listing places this job in Berlin (Remote).
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The employer shown on the listing is Mediacharge GmbH.
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It was posted on 26 October 2026. Jobs that stay open too long are closed automatically, so apply soon if you are interested.
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