Head of CRM & Customer Engagement
Les Pépites Is this your company? Claim it · Paris, Île-de-France, France · Full-time
Description
🎯 Ton objectif : Faire du CRM un moteur de croissance en passant d'une logique produit à une logique “moments de vie client”, qui générera jusqu'à 15% des revenus à horizon 3 ans. En 5 hashtags, ça donne 👉 #CRM #CustomerLifecycle #MarketingAutomation #CustomerIntelligence #NextBestAction 🍒 sur le 🎂 : tu arrives pile au moment où tout se construit, migration vers un nouvel outil d'orchestration multicanale, déploiement d'un outil de Next Best Action, budget de fonctionnement CRM en hausse de 40% et lancement d'un nouveau plan stratégique à 3 ans. 🚀 Tes missions principales : Piloter le plan de communication client dans son ensemble : emails commerciaux, automatisés et transactionnels. Définir la stratégie CRM et la roadmap Customer Lifecycle, pour sortir des triggers purement produits et capitaliser sur les moments de vie client. Faire de la connaissance client un avantage compétitif : piloter les outils data, produire des insights actionnables et évangéliser la culture client en interne. Construire le “Next Best Action” et l'orchestration augmentée par l'IA, pour passer d'un CRM intuitif à un CRM cognitif où la décision d'adressage, le canal, la pression et l'offre sont fineme…
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Questions about this job
Where is this Head of CRM & Customer Engagement job located?
The listing places this job in Paris, Île-de-France, France.
Who is hiring?
The employer shown on the listing is Les Pépites.
What is the salary?
The listing does not state a salary. Ask the employer about pay, overtime and payment dates before accepting.
Is it full-time or part-time?
The listing type is Full-time.
When was this job posted?
It was posted on 7 November 2026. Jobs that stay open too long are closed automatically, so apply soon if you are interested.
How do I apply?
Read the description and requirements, then click Apply now on this page (a free account is needed). You can also open the original posting to see how the employer takes applications.
Do I have to pay to apply?
No. Applying on Get Mazdoor is free, and a genuine employer does not ask for money to apply or for a "registration" or visa fee before an offer. If anyone asks you to pay, do not.
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